* Price and circulation is valid also for Môj dom special. Subscribers receive all specials free of charge as part of the subscription.
From issue 9/2010, a marked increase of the number of subscribers is expected (approximately by 10 000 up to 12 000) in connection with the planned co-operation with the building insurance company Prvá stavebná sporiteľňa, a. s.
** Actual subscription price, expedition terms, themes of each issue of magazine and price list of advertisement are on website www.casopismojdom.sk
Target groups
- Owners of family houses and flats
- People interested in construction, reconstruction and furnishing of their homes
- People who prefer quality living
- Home architects and designers
Distribution
- Subscribers
- Newspaper stands, press shops
- Petrol stations
- Department stores and hypermarkets – AHOLD, bauMax, BILLA, CARREFOUR, COOP JEDNOTA, KAUFLAND, METRO, M-MARKET, TESCO
- Sale in specialised stores (building supplies, building centres, furniture shops, JAGA bookstores, etc.)
- Sale at housing and building industry exhibitions
- Sale through website www.casopismojdom.sk
Sales promotion
- TV campaign
- Regular thematic contributions of editors of JAGA publishing house within the broadcasting of TV Markíza
- Advertising in print media (B2C)
- Outdoor campaigns (billboards)
- Radio campaigns (introducing individual current issues of the magazine)
- Cooperation with website www.zoznam.sk as a separate section on housing: ww.mojdom.sk
- Internet support in the form of on-line magazine www.urobsisam.sk and own internet promotion on www.casopismojdom.sk
- Competitions for readers and subscribers
- Cross promotion through other media of JAGA Group
- Publications and other subscribers’ gifts
- Added value in particular copies – small gifts
- Activities focusing on sales points
- Hobby magazine Urob si sám as a gift in the magazine
- Readers’ information service (offers, special subscribers‘ discounts)
- Presentations at exhibitions and fairs
- Media partnerships
- Contests and promo actions focused on housing, lifestyle, design, building industry and architecture
Magazine readership
Following a readers’ poll carried out from 30th March until 21st June 2009, Môj dom magazine is the most popular magazine on housing in Slovakia. The latest issue was read by 3.5 % of the population, which represents 148 000 readers out of the surveyed population aged 14 to 79 years.
Source: Market & Media & Lifestyle – MML-TGI SR, 2nd wave (30. 3. until 21. 6. 2009)
Reader’s profile
Typical readers of Môj dom magazine are women and men, in the productive age from 35 to 50. They have completed secondary school or university, are family wage-earners, with children, and own their own flats or houses with gardens. They are interested in decorating, beautifying and making their interiors cosier, and also make use of ideas for their balconies, terraces, gardens, and house surroundings. They are seeking advice, tips, and information on buildings products, technologies and materials. A relatively large sector is made up of readers under the age of 35 who are still single, and for them Môj dom is an inspiration for creating their own pleasant home.
Advertisements in Môj dom magazine influences the decision-making of a majority of readers in their choice of products or firms, and more than half of the entire spectrum of readers has selected a building firm on the basis of reading Môj dom.
Source: Publisher’s internal research and Market & Media & Lifestyle – MML-TGI SR, 2nd wave (30. 3. until 21. 6. 2009)
Regular columns in Môj dom magazine
Theme of the issue: Greater basic thematic units in each of the three parts of the magazine (Housing, Construction, Garden)
HOUSING
Tips & trends
Column devoted to short reports on current trends and innovations in the area of furniture, design, and interior decoration. Materials from firms are editorially reworked to fit the internal regulations of the publishing house
Visiting a house, a flat
Interesting interiors and exteriors of houses and flats in Slovakia and abroad with description of design, profile of the architect, layouts, list of materials used and supplying companies. The texts describe the situation – local relations, arrangement, layout, materials and technologies used in the house and flat respectively – and also the reasons which led the architect to the given solution. They are accompanied by a ground-plan (for reconstructions, the state before and after intervention), potentially also views and cuts
Practical aspects
Editors’ opinion on a specific interior solution, highlighting the methods used (combination of colours, use of materials and furnishing features), pointing out good ideas as well as potential risks
Inspiration for readers on how to furnish a specific room or its part – selection from the offer of various commodities with most common denominator (determined for one room, colour tuned, etc.) on our market with short descriptions and prices
Selection / Extra
Selection from the offer on our market of concrete commodities, with short description and price
Household appliances
Recommendations and advice on what to focus on when buying domestic appliances, choice of the offer on the market with functions, descriptions and prices
Design
Our designers suggest solutions on how to solve particular readers’ problems, help them change a flat disposition impractical, choose the appropriate colour or interior and redesign the facade of the house in reconstruction
Made to measure / Invitation of reader
The interiors of each rooms designed and implemented by interior architect, designer or actual residents of flat or house tailored to his needs, a comparison of the interior before and after the change
Trends / From the exhibition
Selection of interesting tips from furniture fairs and salons, layout styles and methods, materials and colours in outfitting and arranging interiors which are in fashion at this time
Finance
How to acquire the necessary finances for housing, how and why to insure, what to take a loan for, without which the reader can miss a lot
Question marks and paragraphs
Interviews with architects and executors on the construction of a particular family house, structure, technologies, positive and negative experiences
Decor
Tips for trinkets and accessories – how to decorate an interior and what to use, how to aesthetically combine and lay a setting etc.
Focus on… / Detail
Detailed look at outfitting interiors (floors, walls, mattresses), potential possibilities for solving specific problems related to living with and decorating interiors – distribution of items in an open space, possibilities for locating the washer...
CONSTRUCTION
News
Information on innovations focusing on building – new materials, procedures, events and trends in the area of construction. Materials from firms are editorially reworked to fit the internal regulations of the publishing house
Looking for a perfect house?
Choosing a well-settled houses from the catalogue Projekty rodinných domov with a description of the overall solution, with ground plans, cuts and glances
Realisations
Interesting houses with descriptions of total solution, individual structures, and technological principles, architects’ signatures and opinions with layouts, list of materials used and supply companies
Advice from the expert
Interviews with architects and builders on current themes, various types of construction structures and technologies, positive and negative experiences encountered during the construction of family houses
Reconstructions and repairs
How to correctly proceed when laying flagging or wall partitions, what to do with windows that attract damp, what to do with creaky floors, how to prepare your swimming pool for winter, and a lot of other advice which can come in handy for readers
Remarks
Opinions of editors about building in Slovakia and in the world
Ecological and energy-saving housing
Principles of the construction of low-energy and energy passive houses, suitable materials and technologies, construction methods with traditional and ecological materials, examples of realisations from home and also from abroad
Constructor’s lexicon (on theme of the issue)
Basic and well-arranged information about construction techniques and structures
Detail / Focused on...
Various solutions of a single technological detail in the interior or exterior - how to arrange the entrance of the house, from what and how to make traffic area flooring, which is the best place for a staircase and what it should look like
Home heat
Serial is documenting the various ways of heating a family house and various options to achieve thermal comfort in the interior. From heating systems to the design of heating elements, and various types of fuel-saving options
GARDEN
A month in the garden
Advice on what it is necessary to do or pay attention to in a given month – planting, caring for, and enjoying plants, tips on unusual and simple arrangements, decorating balconies and terraces, as well as books of interest
A visit to the garden
Inspirational shots of interesting gardens, either the work of amateurs and garden owners, or the fruit of landscape architects. Descriptions of interesting resolutions, garden nooks and flowers, as well as ideas and implemented conceptions for dealing with different types of properties, accompanied by understandable garden layout plans
Gardener’s minimum / Living with plants
Despite the title Gardener’s minimum, the column attempts to provide a maximum of useful information on growing selected types of plants, as well as instructions for their practical application. While Gardener’s minimum focuses on exteriors (compact areas, lawns, lakes, types of flowerbeds, taking care of, and beautifying the garden), the Living with plants column is dedicated to interiors (pot plants and caring for them)
Garden architect
Experts propose solutions of various problems, which may occur in gardens
Inspiration / Garden tips
Brainwaves on how it is possible to solve problem areas in the garden, advice on what to plant in shady and other difficult places, and similar themes. Non-traditional designs for traditionally problematic areas of the garden (corners, non-typical layout, slopes, small gardens, front gardens, etc.)
Gardening equipment and tools
A summary of selected garden tools and instruments for the experienced and novice gardener. Products are accompanied by short descriptions of properties, parameters and prices. This information may also be included in articles on the related theme
Relax
A garden should mean more than hard work and dirty hands – it should also symbolise relaxation. Relax offers inspiration for those who wish to create a pleasant, restful environment in their garden – or by the pool, on the terrace, in the gazebo, near the fireplace and grill...
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